Underwing
A Small Business Directory For Good
The Problem: A common desire for consumers is to support small businesses that align with their values. However, it can be challenging to discover such businesses outside of algorithmically biased social media platforms.
Underwing aims to explore innovative ways to address this existing gap and create a solution that allows users to find small businesses that align with their values beyond the dominant social media channels.
My Goal: Design a small business discovery platform that is fully featured, user-friendly, and simple to navigate.
This platform aims to enable users to effortlessly search, discover, and support small businesses that align with their values.
By providing a comprehensive yet accessible experience, Underwing seeks to balance to the marketplace, empowering both small businesses and conscientious consumers to build stronger connections within their communities.
